When Alex, the founder of Good Times Bartending, first connected with Believe & Build, his business was running on pure hustle—and chaos. With no CRM system, no sales automation, and no structured process in place, every new lead and event booking was tracked manually with sticky notes, DMs, and sheer memory.
There was no sales pipeline, no automated follow-ups, and no way to reliably turn interest into booked gigs. Alex was spending hours each week chasing down leads, manually confirming events, and handling invoices, all while losing revenue because critical follow-ups fell through the cracks.
He wasn’t short on demand; he was short on the systems and structure needed to turn that demand into consistent revenue.
That’s where our CRM implementation and growth consulting services stepped in.
About GTB
Mobile Bartending Company for Private & Corporate Events
Known for personalized service, professionalism, and top-tier client experience
Based in Southern California
How B&B helped GTB
CRM Setup & Pipeline Design
Strategic Sales Initiatives
Sales Process Optimization & SOP Development
Review Strategy & Lead Channel Expansion
"Before working with Believe & Build, I was running my business off sticky notes and my own memory. I can’t tell you how many gigs I lost because I simply missed a follow up. I was wasting so much time answering the same questions over & over, tracking payments manually, and constantly feeling behind on everything.
Now, I don’t have to think about any of that. Every inquiry is logged, every follow-up happens, and I can focus on what I do best—serving my clients. In just a few months, my business has grown in ways I never thought possible.
If you’re still doing everything manually like I was, don’t wait - it’s likely hurting your business more than you know. Get some support from B&B and set your business up for real growth."
Alejandro Gonzalez
Founder, Good Times Bartending
The Problem
When Alex first tried to work with us, we actually told him no.
Not because we didn’t believe in him, but because his business was barely off the ground and our clients typically produce 5-6 figures in monthly revenue.
He had only been running Good Times Bartending for a couple of months and wasn’t even sure it had legs to move forward.
But he wouldn’t take no for an answer. Alex pushed back, insisting that with the right systems, he knew he could make this work. And honestly? He needed all the sales help he could get. At the time, his entire sales pipeline was held together by memory, sticky notes, and endless DMs.
Here’s what we uncovered:
No CRM system or lead management process. Every new inquiry was tracked manually, or worse, forgotten altogether.
No structured sales pipeline. Inquiries came in, but there was no clear process to convert them into booked events.
No automated follow-up sequences. Alex lost gigs simply because he forgot to confirm details or check in with potential clients.
Wasted time on repetitive admin tasks. He was stuck answering the same questions and manually coordinating every event, which drained his time and energy.
Lost revenue from missed opportunities. Several high-value leads were ready to book, but because there was no follow-up system in place, they went elsewhere.
Alex’s problem wasn’t a lack of demand—his sales operations and client communication were broken. Without a CRM implementation or sales automation tools, he was leaving money on the table and burning out fast.
That’s when we stepped in with a full CRM automation and sales consulting solution, designed to get his business organized, scalable, and on track for real growth.
The Solution
Building a Sales Foundation for Growth
When Alex came to Believe & Build, Good Times Bartending was tracking leads through sticky notes, DMs, and memory. He had strong demand but no system to manage or scale. We started by developing a solid sales process framework to turn scattered inquiries into consistent bookings.
CRM Implementation and Lead Management
We implemented a custom Pipedrive CRM system to track every lead and client touchpoint automatically. This CRM integration gave Alex full control of his sales pipeline and ensured that no inquiry was ever missed again.
Sales Automation and Follow-Up Systems
Alex was losing valuable time on manual follow-ups and admin tasks. We created automated sales workflows and email drip sequences that nurtured leads, sent reminders, and kept deals moving without constant manual input. His lead management system now worked 24/7.
Sales Process Optimization
We mapped out every step of Alex’s customer journey and optimized his workflow to improve conversions. By streamlining his sales funnel, Alex could move leads from inquiry to booking quickly and confidently.
SOPs for Sales Consistency
To support long-term growth, we developed clear Standard Operating Procedures (SOPs) for lead tracking, automated follow-ups, invoicing, and post-event engagement. These ensured that Alex’s sales process was consistent, reliable, and easy to manage.
Expanding Lead Generation Channels
With a solid CRM system and sales automation in place, Alex expanded confidently onto The Knot and Thumbtack, tapping into new high-intent customer channels while keeping operations smooth and stress-free.
The Results
15x Increase in Bookings
Before working with us, Alex was losing leads left and right due to inconsistent follow-ups and a lack of organization. With his new automated sales pipeline and structured workflow, he could handle more inquiries, close more deals, and confirm bookings faster than ever.
100+ Hours Saved Each Month
The days of manually chasing leads, tracking invoices, and answering the same DMs over and over were over. With automated follow-ups, email templates, and a centralized CRM, Alex freed up more than 100 hours per month—giving him back the time to actually run and grow his business.
60+ Five-Star Reviews Boosting Visibility
One of Alex’s biggest missed opportunities was leveraging his existing happy customers to build trust with new leads. We helped him implement a structured review collection process, securing 40+ new Google reviews and 20+ Yelp reviews— increasing his visibility in search and social proof for future bookings.
11.5x Revenue Growth
Before, Alex was struggling to break $2K per month. Now, with a clear system for turning inquiries into revenue, he’s consistently bringing in $25K+ months—without working harder, just smarter.
A $200K+ Sales Pipeline for 2025
With his new CRM tracking every lead, nurturing every inquiry, and automating key sales tasks, Alex is heading into the new year with over six figures in high-value leads already in his pipeline, and more leads still coming in with his new website launch!
Expansion Into New Lead Channels
Before working with us, Alex relied only on word-of-mouth and Instagram DMs for bookings. With his streamlined operations and online presence, he was able to confidently expand onto The Knot and Thumbtack, unlocking a whole new stream of high-intent customers.
Want to Scale Like GTB? Let’s Talk.
Alex went from lost leads, missed invoices, and manual tracking to a $100K+ ARR sales pipeline, automated bookings, and 11.5x quarterly revenue growth—and he did it without adding extra stress.
If you’re ready to streamline your business, automate your processes, and start scaling predictably, book a call so we can see if we can help.
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