Brand Book
BELIEVE & BUILD BELIEVE & BUILD BELIEVE & BUILD
BELIEVE & BUILD BELIEVE & BUILD BELIEVE & BUILD
BELIEVE & BUILD BELIEVE & BUILD BELIEVE & BUILD
BELIEVE & BUILD BELIEVE & BUILD BELIEVE & BUILD
BELIEVE & BUILD BELIEVE & BUILD BELIEVE & BUILD
BELIEVE & BUILD BELIEVE & BUILD BELIEVE & BUILD
BELIEVE & BUILD BELIEVE & BUILD BELIEVE & BUILD
BELIEVE & BUILD BELIEVE & BUILD BELIEVE & BUILD
BELIEVE & BUILD BELIEVE & BUILD BELIEVE & BUILD
BELIEVE & BUILD BELIEVE & BUILD BELIEVE & BUILD
The primary logo design is the MVP of your brand. This is a simplified version of the master logo, and it should be used most frequently, whenever space allows.
This is the more compact version of the logo you’ll use when the primary logo doesn’t fit or feel right in a chosen context. It is less informal, but also doesn't have the bulkiness of a logotype.
The Mark is used to support the brand in places where the business name already appears (so as not to be repetitive) and/or where the full logo would be too large. Think social media avatar, website favicon, or one side of a business card.
Family: Manrope
Weight: Bold
Size: 64
Letter Spacing: -2%
Family: Manrope
Weight: Bold
Size: 40
Letter Spacing: -2%
Lorem ipsum
Family: TT Norms Pro
Weight: Bold
Size: 24
Letter Spacing: -2%
Lorem ipsum
Family: TT Norms Pro
Weight: Medium
Size: 16
Letter Spacing: -2%
Lorem ipsum
Family: TT Norms Pro
Weight: Bold
Size: 12
Letter Spacing: -2%
Lorem ipsum
Family: TT Norms Pro
Weight: Bold
Size: 16
Letter Spacing: -2%
Lorem ipsum
Family: Manrope
Weight: Bold
Size: 48
Letter Spacing: -2%
Lorem ipsum
Hex
#6A2BE9
RGB
106, 43, 233,
Iris
Hex
#0DCFA0
RGB
13, 207, 160
Evergreen
Hex
#4E46F6
RGB
78, 70, 246
Sea Blue
Hex
#FFB900
RGB
255, 185, 0
Golden Sunrise
Hex
#F9574C
RGB
249, 87, 76
Sunset Glow
